I had the opportunity to sit down with George Kosch, CEO and Co-Founder of Worldprofit Inc, to discuss his reflections over the last two years as CEO and get his thoughts on the future of the company.
Interviewer: I understand that Worldprofit, now in it’s 23rd year of business recently underwent some major changes?
George: Yes, Sandi Hunter and myself are the original co-founders of Worldprofit. Recently the two of us, took over 100% of the control, operations and ownership of the company. Sandi Hunter has served as President since the company’s inception in 1994 and she continues in that capacity. Myself, well two years ago, I transitioned into the role of CEO following the retirement of the former CEO. I continue to be actively involved with all aspects of training as well as integration of new technologies for the benefit of our Members, but I have taken over more of a leadership role in terms of innovative growth and direction of the company. Sandi and I are proud of the company we’ve built together and are planning for a strong future in an industry that is growing in leaps and bounds.
Interviewer: What are your reflections on the last 2 years in your position of CEO?
George: In a word, it’s been "exhilarating!" We introduced a number of new advertising services to meet the needs of our current Members and to attract new customers unfamiliar with our brand. We cater to the online business community to service the needs of affiliate marketers and home based business owners and entrepreneurs. When we first started Worldprofit in 1994, Amazon didn’t exist, in fact, 99% of the affiliate marketing companies today didn’t exist. Affiliate marketing was not a common term at that time, nor an accepted method of earning online. Worldprofit was the first company to successfully offer affiliate marketing within a Membership platform, and it’s the model our company still operates within today. We called it a Dealership but the principle was the same. Refer others to our company and when a sale is made we pay commission to our Members worldwide. Today, thousands and thousands of companies offer some type of affiliate marketing, it’s a reputable way of earning and an accepted practice generating millions of dollars in sales and commissions. We realized very early on, that affiliate marketing is not an industry going away, it’s one that is growing exponentially. We saw this as an opportunity for Worldprofit to service the needs of Affiliate marketers. We ourselves offer an Affiliate marketing program, but importantly we wanted to make sure our Members could use our services, software, traffic and advertising to promote any and all their affiliate programs. We wanted to be the platform where affiliate marketers could get everything they need to grow their online income, all in one place at Worldprofit. In the last few years we have focused on increasing the number of resources available to our Members. An important part of this is providing training in marketing, and assistance in using the specialized services proprietary to Worldprofit. Our focus has been on further expanding our online training program, enhancing our weekly interactive training, and increasing customer service to better meet the needs of our growing Membership. I developed the Home Business Bootcamp Training program over a decade ago to help people learn the skills they need to build their business, with changes in technology this training must continually be updated and integrated to incorporate new innovations, strategies, social media and more. Affiliate marketing is easy to do. What’s difficult for most is how to build affiliate marketing in it’s simplest form, into an actual professional online business that generates consistent growing income. People are attracted to affiliate marketing because anyone can do it from the comfort of their home, laptop, tablet or phone. Where people get stuck and need help is with the actual business do’s and don’ts. Operating and growing your own online business can be tough, it’s easy to get frustrated and give up if you aren’t sure what you’re doing. It’s for this reason, that in addition to the online self-paced bootcamp lessons, I personally conduct a weekly LIVE interactive training program. It gives our Members the opportunity to ask questions, request demonstrations and be part of our home business community of people helping people. I may be CEO now, but I have no plans to give up the hands on training and personalization that has made Worldprofit so unique and long lasting. I’m a Software Engineer, and have created much of the software and special resources available so providing this training keeps me connected with our Members. I really enjoy it and by listening to the needs of our Members, I can tweak existing resources and create more software as technology evolves.
Interviewer: George, what do you see or have planned for the future for Worldprofit?
George: The future is bright! I see even more companies "affiliatize" their products to expand their market reach to tap into the global reach affiliate marketing provides. I see more people worldwide recognizing that affiliate marketing is a powerful way to earn extra money from multiple reputable sources. My vision is for Worldprofit to continue to provide affiliate marketers with the tools, resources and training they need to grow their own online business. Our unique, comprehensive platform is built on supporting business owners. Our Members have come to rely on Worldprofit for trusted traffic, personalized training, proven effective tools and so importantly – help when needed. Our goal is to assist people to literally change their lives by teaching them how to grow their own successful, profitable online portfolio of website properties that generates income for years to come. People are now far more familiar with websites, blogging, videos, social media – we teach how to turn these tools into profitable sources of income. Consumers have become more savvy, they recognize value and can better filter out the hype. They want value and substance not fluff and false promise. As the Affiliate Marketing industry grows, people will always need traffic, training and expert support to achieve their business goals, Worldprofit plans to continue to be the best possible source for this market. We enjoy a symbiotic relationship with our Members, when they succeed, so do we!