What is a Blog?
"Blog" is an abbreviated version of "weblog,", a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries by date posted. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Many blogs focus on a particular topic, some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author’s daily life and thoughts.
When it comes to building a profitable online business, this is why you should have a blog.
1. By posting frequently to your Blog, you trigger search engines such as Google to scan and index your site. Search engines are always looking for new content so they can provide the most up to date search results for their users. By posting unique content that is dense with key words for your product or service, you increase your likelihood of being ranked higher in search engines and thus prospective customers finding your site. If your blog is a very narrow focus, posting frequently on topics related to that topic helps your site grow in popularity due to better indexing. Narrow focus blogs allow you to better attract your target audience. This is also part of something called niche marketing.
2. As your blog grows in popularity due to better page ranking in search engines, your traffic will grow. Higher traffic means a larger audience is exposed to your products, services and offers. A blog is a marketing machine. For example, if your blog posts are for product reviews, you can integrate order links within your reviews. Or you can include Ads within your blog at the top, bottom or side columns. These can be ads for your own products/services and/ or you can sign up for program like Google’s Ad Sense. This is called Monetizing your blog. You authorize Google to place ads relevant to your content on your blog. When those ads are clicked on you as the referrer, earn revenue. You can also participate in YouTube’s partner program and add YouTube videos to your blog. When those videos are viewed revenue can also be earned.
3. Generating blog content is made easy for you by Worldprofit. We provide you with articles you can post to your blog. You can find these in your Member area, on left menu select MONEY MAKERS than click on ARTICLE DIRECTORY. You can copy and paste those articles to your Blog as long as you are a Silver or Platinum VIP Member. Do not stop there though or limit yourself. For BEST results write your own blog copy, post product reviews, review your local restaurants, record a video (or series of topic videos), comment on a news story, offer tips, post your personal thoughts on sports, issues or current events. If you are an expert on a particular topic or industry, share your knowledge to entice new business. Include a resource box at the conclusion of each blog post so you get credit for the post and can draw reference to the business or services you offer. Most blogs includes a Dashboard for control so you can allow commenting, insert categories, key words, add links, images, videos, widgets, calendars, monetize, integrate social media, add RSS feeds, etc.
4.. The best kind of Blog is one that is domain based, meaning it is part of ideally, your own domain name. Relying on free blogs means accepting that one day your blog my just disappear, of the content may be flagged by the provider for every-changing policy reasons, or removed entirely. You risk losing your content with you rely on a free blog provider. Worldprofit provided blogs are domain based, and are integrated into your own domain name, or they can be placed on another domain name that you own and we host. Ask us about your options for a solution that best meets your needs and plans for developing your blog property.
Keys to Blog Content that increases speed of indexing, ranking and traffic
-Post unique fresh content that is key-word rich (see below)
-Post on time sensitive issues, example breaking news, controversial issues, new product releases for faster scanning
-If you want to brand yourself to a specific niche or expert field, and enhance the power of KEY WORDS on one topic, make your blog posts relate to the same topic.
-Descriptive title that include at least one or two of your ideal key words
-Post daily if possible, or as often as you can
-Integrate Ad Sense on your Blog for an advantage with Google
-Add YouTube videos for an advantage with Google – Google is putting a priority on videos when scanning content
-Reviews and Interviews are a favourite of many search engines, they often get scanned very quickly.
-If you don’t have a Google + account, get one. Blogs and content posted through Google’s own Google + get indexed super fast
-integrate links to Social Media so readers can easily tweet, share or post your blog posts
What does Key-Word Rich mean?
Key Word Rich means this. Determine the words that people would logically use to search for what you offer. Then make sure you use use those key words within your blog content and ideally in your title. Don’t overdue it, weave those words in naturally not with obvious repetition. Not sure what the best key words are? Type in the keywords at Google that you think are ideal, what comes up in the search results? Is this where you want your site to appear? What words are your competitors using? Review their listing and site to help determine this. You can also set up an Ad Words account with Google, you don’t have to actually proceed with the paid advertising program they offer, but just set the account up and see if you can generate some key word intelligence within their program.
How to get a Blog:
Worldprofit offers WordPress Blogs.
This is a Blog Plugin that we set up but you must add content, maintain and do the updates yourself.
WordPress offers a number of interesting features such as payment gateways, security protection, widgets, social media sharing, key words, and other powerful features.
These are easy to use and a very popular blog format. Blogs are not included in the Silver or Platinum VIP Membership, they are a one time set up fee. To learn more about the Blog PLUGIN, in your Worldprofit Member area, on left menu select PLUGINS – BLOGS / CPanel.
If you have more then one blog, take a look at Worldprofit’s LAZY Blogger system, it makes posting to multiple blogs super fast and super easy.
Worldprofit’s Lazy Blogger is INCLUDED in both the Silver or Platinum VIP Membership.
Details are in your member area.
Blogs are a valuable part of your online marketing strategy.
Blogs provide you with the ability to:
-build your list
-market and monetize all your affiliates and business opportunities
-link your social networks (YouTube, Face Book, Twitter etc)
-generate key word content for search engine indexing
-tap into niche marketing
-add more sources of income from your online properties
—-> If you are reading this and not yet a Worldprofit member, you’re missing out on valuable training to help you learn how to earn at home from reputable online sources. Worldprofit provides training, resources, software and support for people who want to learn how to earn at home from reputable online sources. Find out why for over 20 years now Worldprofit has been the # 1 popular choice for online home business training. Join over two million people worldwide who trust Worldprofit for online training and support at http://www.worldprofitassociates.com